Platform fees at a glance
The most important question isn't just the percentage — it's who pays the fee. An organiser-paid 4% looks cheaper than a buyer-paid 5% until you realise the organiser absorbs the first one from their revenue.
| Platform | Organiser fee | Buyer fee | Who pays (default) | Data ownership | Resale royalty |
|---|---|---|---|---|---|
| Tickify | $0 — none | 5% flat | Buyer always | Organiser | 4% per resale (Q1 2026) |
| Eventbrite | 5.35% + A$1.19/ticket | 5.35% + A$1.19/ticket | Organiser (default) | Eventbrite | None |
| Humanitix | 4% + A$0.99/ticket | 4% + A$0.99/ticket | Organiser (default) | Humanitix | None |
| TryBooking | A$0.50/ticket + 2.5% processing | A$0.50/ticket | Organiser (processing) | TryBooking | None |
| DICE | Not published — contract basis | 15–25% estimated, built in | Buyer (built into price) | DICE | None |
Note: Eventbrite and Humanitix allow organisers to pass their fee to buyers when setting up an event — but neither defaults to this. DICE fee estimates are based on publicly reported examples; DICE does not disclose its fee structure. All figures are AU market rates as of 2026.
The "who pays" distinction explained
Most ticketing platforms quote fees in a way that obscures the real cost to organisers. Here's what the fee models actually mean in practice.
Both Eventbrite and Humanitix default to the organiser absorbing the fee when an event is created. Many organisers run events for months or years without realising they could have been passing this fee to buyers. On a 500-ticket event at $75, the difference is $2,600+ that could have stayed with the organiser.
Tickify's model removes this decision entirely. The fee is always buyer-paid — there is no organiser setting to configure, no risk of accidentally absorbing a fee you didn't mean to. The organiser always receives face value.
How the three fee models compare on a $75 ticket
| Platform | Ticket face value | Buyer pays | Fee deducted from organiser | Organiser receives |
|---|---|---|---|---|
| Tickify | $75.00 | $78.75 | $0.00 | $75.00 |
| Eventbrite (fee passed to buyer) | $75.00 | $80.20 | $0.00 | $75.00 |
| Eventbrite (fee absorbed) | $75.00 | $75.00 | $5.20 | $69.80 |
| Humanitix (fee passed to buyer) | $75.00 | $78.99 | $0.00 | $75.00 |
| Humanitix (fee absorbed) | $75.00 | $75.00 | $3.99 | $71.01 |
What organisers actually net at real event sizes
Percentages are abstract. These worked examples show what the fee difference means for typical AU event sizes.
Scenario 1: 200-person event, $60 tickets ($12,000 face value)
Scenario 2: 500-person event, $85 tickets ($42,500 face value)
When Eventbrite or Humanitix organisers pass their fee to buyers, the buyer pays more per ticket than on Tickify — because both platforms' per-ticket fees exceed Tickify's 5% flat rate at most ticket price points. Tickify is cheaper for organisers AND cheaper for buyers than either platform in "pass to buyer" mode.
Platform-by-platform breakdown
Tickify
Buyer-paid fee5% flat fee charged to ticket buyer at checkout. Organiser receives 100% of face value on every ticket. No monthly subscription, no setup cost, no contract.
Dynamic QR codes (refresh every 60 seconds) prevent screenshot duplication. Resale royalty of 4% coming Q1 2026 — organiser earns automatically when their tickets resell. Attendee data owned by the organiser.
Best for: independent music events, festivals, comedy nights, sports events, 200–2,000 capacity.
Eventbrite
Organiser chooses who paysStandard AU fee. Organiser can absorb (default) or pass to buyer. When passed, buyer pays 5.35% + $1.19/ticket on top of ticket price. No monthly fee.
Large global marketplace — events are visible to Eventbrite's audience, which is meaningful for organisers who rely on platform discovery. Attendee data stays with Eventbrite.
Best for: events that depend on Eventbrite marketplace traffic, B2B conferences, established promoters with existing Eventbrite audiences.
Humanitix
Organiser chooses who paysStandard AU fee. Organiser can absorb (default) or pass to buyer. Humanitix is a not-for-profit — profits go to charity. This is separate from the fee charged to organisers, which still applies.
Native donation feature alongside tickets. Strong association with charity, school, and community events. Attendee data stays with Humanitix.
Best for: charity events, school events, fundraisers, community organisations where the Humanitix brand adds credibility.
TryBooking
Organiser-paid feeFlat 50c per ticket plus 2.5% payment processing fee. Simple, predictable pricing. Popular with schools, community groups, and small events.
Lower fee at small ticket prices but flat 50c becomes significant at lower price points. Long operating history. No frills — functional rather than feature-rich.
Best for: school events, community events, small-to-medium events where simplicity is the priority over features.
DICE — what we know
DICE does not publish its fee structure publicly. Fees are negotiated per contract. Based on publicly reported examples from venues and promoters, DICE fees are typically built into the ticket price at a rate estimated between 15–25%.
DICE primarily serves established music venues and larger promoters — it is not generally available to independent organisers running their first events. DICE retains attendee data, controls the resale market entirely, and does not pay resale royalties to event organisers.
Frequently asked questions
What percentage do ticketing platforms take in Australia?
In Australia, ticketing platform fees range from 0% to 25%+. Tickify charges 0% to organisers (5% paid by ticket buyers). Eventbrite charges 5.35% plus A$1.19 per ticket. Humanitix charges 4% plus A$0.99 per ticket. TryBooking charges 50c per ticket plus 2.5% payment processing. DICE fees are contract-based and not publicly disclosed — estimates range from 15–25% built into the ticket price.
Which ticketing platform has the lowest fees for organisers in Australia?
Tickify has the lowest organiser fee — it charges organisers nothing. A 5% fee is charged to ticket buyers at checkout, but the organiser receives 100% of the ticket face value. Eventbrite and Humanitix can match this if the organiser actively chooses to pass fees to buyers — but neither platform defaults to this setting.
Does the buyer or the organiser pay ticketing fees in Australia?
It depends on the platform. On Tickify, the buyer always pays the fee (5% added at checkout). On Eventbrite and Humanitix, the organiser can choose — but both default to the organiser absorbing it. On DICE, the fee is built into the ticket price paid by the buyer. The choice has a significant impact on organiser revenue — an organiser absorbing a 5.35% fee on a $42,500 event pays over $3,200 they didn't have to.
How do I avoid paying ticketing fees as an event organiser in Australia?
Use a platform that charges fees to the buyer, not the organiser. Tickify charges organisers nothing — the 5% booking fee is always paid by ticket buyers at checkout. Alternatively, on platforms like Eventbrite and Humanitix, organisers can pass their platform fee to buyers when setting up their event — but the default on both platforms is for the organiser to absorb it. Check your event settings.
How much does TryBooking charge in Australia?
TryBooking charges A$0.50 per ticket plus a 2.5% payment processing fee. For a $50 ticket, this is $1.75 per ticket, charged to the organiser. TryBooking is popular for community events, schools, and small events where simplicity is the priority.
What are DICE's fees in Australia?
DICE does not publish its fees publicly. The fee is negotiated per contract with the event organiser or venue. Based on publicly reported examples, DICE's fees are typically 15–25% built into the ticket price paid by the buyer. DICE primarily serves larger venues and established promoters — it is not generally available to independent organisers.
Calculate your exact numbers
The fee calculator lets you enter your ticket price and expected attendance to see what you'd net across platforms side by side. Enter your own numbers to get a personalised comparison.
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Free for organisers. No setup fees. 5% buyer-paid booking fee. Set up your first event in under 10 minutes.