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Template 1 of 3 — Cold Outreach Email
Sponsorship Pitch Pack
Cold Outreach Email
Sponsorship Pitch Pack by Tickify.io
1
How to use this template
What makes this email work
01
Personalise the opener
The first paragraph is the only thing that separates a cold email from spam. Reference something specific — a campaign, a product, a recent press hit. One sentence is enough.
"I saw you partnered with the City Fringe Festival last year — our crowd overlaps heavily."
02
Lead with fit, not ask
Most sponsorship emails open with what the organiser needs. This one opens with why the brand should care. Frame it as an audience match before you mention any packages.
"Our audience is 25–40 professionals who spend on experiences. That's exactly who you're trying to reach."
03
Keep the ask small
You're not asking for a cheque. You're asking for 15 minutes. The brief comes after the call. Keep the email short and the next step obvious.
"I have a one-page brief I can send over if it's worth a conversation."
04
Offer two specific times
Ending with "let me know if you're interested" puts all the friction on them. Two specific options make it easy to say yes.
"Are you free Tuesday at 2pm or Thursday morning?"
After they reply
Send the one-page brief (Template 2) within 24 hours of the call. Don't attach it to the cold email — it reduces reply rates. The brief goes after you've had a conversation and know what they care about, so you can tailor the two lines you add above the PDF.