Template 2 of 3 — One-Page Sponsor Brief
01
Send it after the call
The brief is a follow-up document, not a cold pitch. Send it within 24 hours of the first conversation. The sponsor already knows you — the brief is there to make saying yes easy.
02
Fill the audience stats first
The numbers are what sponsors actually read. Lead with attendance, core demographic, and any retention data you have. If you don't have a return-attendee figure yet, use social reach or email list size instead.
03
Make one package obvious
Three tiers is the right number but there should be a clear "recommended" tier. The Presenting Sponsor package is highlighted by default — set the price at a number you'd be happy to accept, not your optimistic ceiling.
04
End with a deadline
The CTA strip at the bottom should include a real closing date — either the date you need the decision to include them in pre-event comms, or the date your next best sponsor conversation is scheduled.
After the event
Send Template 3 (Post-Event Sponsor Report) within 2 weeks of the event. The brief gets you the deal. The report gets you the renewal. Sponsors who receive a real ROI report are significantly more likely to come back — and to increase their investment.